At Agency Interface we help brands work effectively with digital agencies.
We do this by helping our clients understand the fundamentals of modern digital web design and marketing and helping them work with the creative community who can make it happen.
Digital marketing is becoming essential for the majority of brands to compete and grow in the internet age. Many of those businesses rely on outsourcing some or all of their digital marketing to external agencies. This is a specialist area and one which often requires significant investment. But engaging and managing an external agency can pose challenges to some business owners.
Our success is measured in the time and money that our clients save in getting the right people doing the right work and taking away guesswork, frustration, miscommunication and wasted time.
In an ideal world brands would combine their specialist agency resource with an experienced in-house marketing resource to brief and manage the work and ensure that the ROI is clearly defined and reported.
But many businesses do not have that in-house function. In these cases business owners are often thrust into the position of having to commission and manage a range of digital marketing activities which are becoming increasingly complex. A great deal of time and effort is often expended in trying to understand the digital landscape so they invest correctly, but it’s often not a profitable use of time, as it takes owners away from running their core business, developing products and services, managing staff and producing strategies for growth.
Results from Adobe's Digital Distress survey
% of marketers who think their company’s marketing is effective
% of marketers who think companies won’t succeed unless they have a digital marketing strategy
% of digital marketers who feel highly proficient in digital marketing
% of marketers who think marketing has changed more in the past 2 years than the past 50
Creating an effective brief for the work you want to commission is the single most important stage of any project. Get it right and you are on the first step to success, get it wrong and you face months of managing the misunderstanding and disconnects it created.
Choosing the right agency partner is critical to the success of the digital work you commission. The choice is huge, the price tags vary enormously and finding that perfect fit isn’t something to decide on a whim. Instead of going on your gut feel, we can help you benchmark partners effectively and select on a sound commercial basis.
Investing time in working with your agency is vital to results, it’s a relationship and that means it needs to be nurtured. But the time you spend on the phone or in meetings with your agency partner is also time away from your core business. Our background in agency client services mean you’ll have no better guide to building great relationships with agencies and spending this time efficiently.
All digital projects have key milestones which are crucial to reach and conclude successfully. The number one cause of agency rework and extra cost is incorrect approvals by clients at these key stages. We work with clients to ensure they understand exactly what they are approving, review it carefully and consider the impact of choices on the remainder of the project.
The adage that “content is king” is one of the few maxims that all marketers agree on. You can have the most beautiful website or campaign asset design, but if the words, images, video and data don’t communicate effectively then your marketing effort won’t succeed. We help clients understand the role and power of content in all its forms.
- The role of content in making you visible online
- Ensuring your content is understandable
- The power of content to drive conversion
- Harnessing data
It’s not acceptable to be doing digital “in hope”. Activity must drive results and we help clients focus, measure and report on successes not presence.
We are able to help clients at any stage, but we feel we can add most value at the outset of projects where we can help you plan successfully, create a great brief and commission the right resource.
But we’re happy to get involved at any point, either to give you an ongoing support or to lend expertise for a particular task on a one-off basis.
Effective communication and management isn’t done at arm’s length. Knowledge transfer to your business is core to our approach and to do that we need to available to you in person, immersing ourselves in your brand and making sure you understand at every turn why a certain course of action is the right one.
Dhara Kothari, Marketing Manager (UK & Ireland), D-Link Europe
Regardless which of our services you need, the method is underpinned by a focus on these key insights:
Purpose – All your digital marketing effort must have a purpose. It’s very easy to lose sight of that when you get into the detail. We ensure you can always relate any task back to its intention and effectively manage any “drift” in focus.
Fit – Sometimes an intangible quality, but one that makes a huge difference. It means getting the right people doing the right things. Often you can sense these disconnects but can’t put your finger on the solution. We’re experts at spotting the wrong fit and solving it to get everyone working effectively.
Result – Or to put it another way, so what? All forms of marketing have an element of supposition, no one tactic is guaranteed. But digital is measurable and effective marketing drives sales. It’s not acceptable to be doing digital “in hope”. Activity must drive results and we help clients focus, measure and report on successes not presence.
These are the niche areas which Agency Interface was created to address. Not to be a general marketing consultant who just adds another link to the chain, another fee to pay and another opinion into the mix, but to play a specific role translating the language, needs and knowledge of digital agencies to the people who commission their work and ensure clients have an agency “insider” on their side to help them get a great return on marketing investment.