Some people are born communicators and enjoy making discussion with partners part of their business model. We’d definitely say that about ourselves! But while that’s easily done amongst business peers with whom you share a common language and experience, it’s always more challenging to go through the learning curve of understanding a different world and its specialist terminology.
Investing time in working with your agency is vital to results, it’s a relationship and that means it needs to be nurtured. But the time you spend on the phone or in meetings with your agency partner is also time away from your core business. Our background in agency client services mean you’ll have no better guide to building great relationships with agencies and spending this time efficiently.
Ensure great work, not re-work
All digital projects have key milestones which are crucial to reach and conclude successfully. The number one cause of agency rework and extra cost is incorrect approvals by clients at these key stages. We work with clients to ensure they understand exactly what they are approving, review it carefully and consider the impact of choices on the remainder of the project. At the briefing stage of the project you can (and should) talk in your language, but once the project has begun the learning curve begins where you as the client are going to have to learn the language of digital in order to participate in the creative and marketing process. We help make that learning curve much less painful!
Agency Interface help clients avoid communication breakdown
If you do end up in a frustrating situation where things haven’t worked well and the outcome has suffered then we can help you with troubleshooting difficult projects. But let’s try and prevent rather than cure, it’s a lot easier all round. We have many years of experience managing projects and creating systems and processes that make client-agency relationships run smoothly.
Some of the key areas we can help with on an ongoing basis include:
- Reviewing project documentation
- Advising on project schedules
- Analysing monthly marketing reports
- Ensuring continuity between the aims of web development and marketing
- Attending key stakeholder meetings and conference calls
Ultimately we are there to be a trusted advisor who understands the worlds of agency and client and brings them together harmoniously and effectively without ego.
If communication with digital agency partners has been a challenging area for your business then you’re in the right place. Chat to us today and we’ll help you make it work better.